Allau
Creation of the new identity for Allau, a representation agency that is growing and transforming the music and cultural scene
Background
Allau has established itself as a benchmark in the sector and is currently experiencing a period of growth and diversification. The company no longer only manages artists but also drives and produces its own events. This evolution makes it necessary to redesign its identity, one capable of reflecting and projecting the brand’s new positioning.
Brand expression
The new identity aims to convey strength and impact through a logo inspired by the intrinsic meaning of the word Allau (“avalanche”). The composition and typographic play evoke this movement, and all graphic elements are built upon this concept, with layouts arranged in a staggered manner within the compositions.
The brand’s personality is reinforced by a new corporate color: a vibrant, striking, and unmistakable orange that captures attention and sets Allau apart in the cultural and music scene.
Implementation
The new identity is accompanied by a redesigned website: clearer, more structured, and intuitive, where users can discover the artists and check the scheduled events.
