ATMP
Connecting the science of the future with the healthcare of today.
Background
ATMP Catalonia was created with the aim of shaping a world-class ecosystem for advanced therapies in Catalonia. A space that connects research, industry, institutions and the healthcare system. The project seeks to create a shared identity that makes the strength of this ecosystem visible and easier to communicate.
Concept
The new identity is built around the concept “Better life, here and now”, highlighting ATMP Catalonia’s ability to accelerate the journey from research to real impact on people’s lives. The concept champions the power to turn science into tangible impact, shortening the path between the laboratory and the patient.
Brand expression
The window becomes the central element of the identity: an opening onto the future, a space for discovery and a point of connection. Visually, the system is built around lines, gradients and structures that evoke connection, movement and openness. The result is a modular identity designed to adapt to different formats while maintaining a consistent expression—capable of representing the diversity of the ecosystem and the strength of working with a shared voice.
Implementation
The new identity has been applied across different touchpoints to demonstrate the flexibility of the system and create a coherent brand experience. The visual language is applied to the website, social media and presentations, as well as to a range of communication materials and physical space elements.
