Boscada

We started from a family insight related to the production site: “Bellaguarda is where our grandfather used to go, a high place with remote farms surrounded by forest.”
To give the new brand a distinctive personality, we created a name that refers to the environment where the apples are grown: the forest. The name “Boscada” evokes, on one hand, the idea of being surrounded by the forest (emboscada in Catalan), but also suggests a play on words implying that it’s a “much sought-after” apple — and therefore, a desired one.

When creating the brand, we wanted to design a visible and representative icon that would stand out from other proposals on the market. That’s why we created a symbol that represents the rugged, wooded landscape of the fields where Boscada apples grow — what makes them so unique.
The visual system is built around watercolor illustrations that evoke the brand’s spontaneous and approachable spirit.

We designed a labeling system that easily distinguishes each apple variety through a color-coding scheme. The apples are presented in boxes that expand the visual system through illustrations, offering a coherent visual experience.

The identity is completed with an e-commerce website that also presents the brand’s storytelling, evoking nostalgia and reinforcing its core values.