Casa Delfín
A new brand for Casa Delfín, a leader in accompanying restaurateurs and hoteliers in the art of elevating their gastronomic experiences
Background
Casa Delfín is the leader in the hospitality equipment sector. However, it had an outdated brand that did not reflect this leadership position nor present a coherent and up-to-date expression that would make it recognizable across all its touch points. The fact of being a distributor of international brands, some without exclusivity, also made differentiation difficult due to the use of product photographs shared among other distributors.
Concept
The basic idea of the brand has to do with the concept of uniting the client’s need (mid-high range restaurants, buffets and hotels) to elevate their gastronomic offer with the expertise and creativity of Casa Delfín as curator of products to accompany its customers at this elevation. Ultimately, something new is created from this union. And doing it well, creating something with meaning, is a mastery. It’s art.
Brand Expression
The concept is reflected in the claim of “The art of hospitality”, which denotes a deep knowledge of the subject from a practical or technical point of view, but also evokes a creative universe. On a visual level, the brand is built through shapes and typographic combinations that evoke the union of different elements to create new things. With these elements we create a unique and recognizable graphic system that is linked to the world of art and is the highest in the sector.
Implementation
The new brand expression is sequentially implemented in the different touch points following the brand guidelines that we have developed at the end of the project.
