Flamma
Brand creation for Flamma, a new gastronomic venture that combines the tradition of the catalan coca de recapte by balancing tradition and modernity
Background
Flamma is a new gastronomic proposal that is committed to update and highlight a forgotten catalan classic of the Catalan cuisine: the Coca de Recapte. Under this premise, the challenge was served, finding the perfect balance between tradition and modernity with the intention of lasting over time.
Concept
The brand concept is developed around the modernizing of the tradition and the pillars on which the new brand pivots, based on celebration, sharing, naturalness and the value of tradition. The desire to enjoy, to savor life and to share good moments in company is represented by the flame, the one that we all have inside and that we want to keep alive.
Brand Expression
The visual expression of the brand focuses on the representation of the flame, present in both the typographic logo and the imagotype, as well as the representation of tradition through the porró, creating different prints and layouts with the presence of both. On a photographic level, we represent the closeness of sharing a table, dishes and desserts. We create messages that highlight the value of Catalan tradition and emphasize that it is not about pizza, with a fresh, direct and friendly tone with a touch of humor.
Implementation
We carry out several touchpoints for the restaurant located in the Poble Espanyol. The brand’s corporate colors are part of the interior design and highlight the values of tradition and modernity through textures and materials. We create distinctive and informative pieces, fostering an environment that breathes with its own personality. The communication of the project is focused on Instagram, where we have created a system that combines layouts of the visual identity through the two colors and their combinations, creating icons, patterns and humorous and festive messages, which contribute to defining the identity of the brand to the consumer.
