Kubbo
A SAAS that takes care of logistics so that contemporary brands can deliver their products with love
Background
Movement, transformation, care and happiness. With these concepts we focused on the rebranding of Kubbo, a brand that until now had a completely technical approach with little emotionality or uniqueness.
Concept
To differentiate the brand from its competitors and to be appealing to native digital brands that are aimed directly at the final consumer, we decided to summarize all the rational benefits of Kubbo in a more evocative concept. With the idea of breaking the topic barrier within the logistics world, we go more emotional about logistics and summarize its essence in the claim “Caring fulfillment for contemporary brands”. This claim results in an optimistic, affectionate, human, expert and transformative tone at the same time.
Brand expression
To differentiate ourselves, we created a completely new brand expression anchored in the idea of ”contemporary care”. An alive system, which starts from a clean but strong logo, to which we add a flexible symbol, that can adopt different sizes and designs. The result: a unique, rich and fresh communication.
In addition, we reinforced the idea of care by emphasizing the human component behind SAAS with images of people and showing a careful selection of product images so that potential Kubbo customers could relate to.
Touchpoints design
After defining all the brand elements, we developed several communication pieces to show how the brand is expressed.
