Letscook
A fresh look for fresh ingredients to cook at home brought to your door
Background
LetsCook is a meal kits brand full of intention, inviting its consumers to cook great tasty meals. Its team creates delicious recipes each week to combine with any of their proposed plans and cook step by step at home.
Decided to make the brand more mature but also keep it friendly, the team came to us looking for a new brand approach, focus and positioning that would elevate their expertise and reach new appetites.
Brand expression
The new brand steps into a rich colour palette as red, brown and beige guide us to a more vibrant brand, keeping sustainability and fresh ingredients as a pillar, including shapes and playful stampings that remind us that cooking is as simple as just playing, following easy steps.
A new and attractive verbal expression puts the focus on the consumers inner cook: “Alimenta el chef que hay en ti” Feed the chef inside you.
Brand implementation
A new brand expression that guides the user through the experience. From the confirmation email to the receiving of the meal kits in printed cardboard boxes and eco-friendly bags for the fresh ingredients. Also, providing information in a visual and fun way.
Pieces for the website and socials have a more human touch, focusing on hands and fresh ingredients, making the brand more recognisable through its touchpoints.
