Olicatessen
An ancestral gift, organic oil produced by a family with agricultural tradition
Background
Olicatessen is a family business with an agricultural tradition focused on the production of organic olive oil, located at Molí dels Torms, Lleida. The rebranding project arises from the need to update its identity and packaging line, which had become outdated, and to give it a contemporary approach without losing its artisanal and territorial essence.
Concept
The concept is based on the idea of the essential and the primary, stripping away everything superfluous, much like the process of making olive oil, which starts from something as pure and basic as the olive. The aim is to convey authenticity, sobriety, and closeness across all brand expressions, achieving a balance between gourmet and honesty.
Brand expression
A close and transparent tone is defined, accompanied by a clean and elegant visual system that operates exclusively on a typographic and compositional level, both for the creation of the logo and the overall development of the identity.
Implementation
The rebranding also involves a major shift in the packaging line, adopting a much more sober and refined tone that better communicates the product’s quality. The entire website is also redesigned, featuring a disruptive and contemporary look while maintaining intuitive and easy navigation required for an e-commerce platform.
Credits
Project Lead: Gerard Condal
Creative Direction: Raimon Mercadé
Graphic Design: Raimon Mercadé, Roser Padrés and Anna Marquès
Website Design: Raimon Mercadé and Roser Padrés
Website Develpment: Gassiot & Llobet