Pleisure
A playful brand that creates unique projects that combine leisure and the business, fueled by their passion for art, music, culture, and entertainment
Background
Pleisure is an events production company currently associated with Poble Espanyol and is in the midst of an expansion process with the goal of growing beyond the current venue. To achieve this, it seeks to inspire the brand with a new narrative and visual expression that will assist in positioning it effectively.
The growth strategy involves evolving existing projects and creating new ones, presenting them with strong brands that have distinctive identities and narratives.
Brand expression
The new brand presents a colorful and visual system by using different shapes and misaligned messages that evoke freshness and uniqueness to connect with people who enjoy themselves and want to have a good time at their events.
Brand implementation
The new brand expression allowed us to build a vibrant and varied ecosystem while generating coherence between the different applications to make the brand more recognizable.
