Sprinter
Elevation of Nike’s presence within Sprinter digital ecosystem by creating a brand microsite and its campaigns
Background
Sprinter is one of Nike’s main sporting goods retailer for performance apparel focusing on football, running and fitness. Both Sprinter and Nike collaborate to leverage Nike’s offering both in physical retail and e-commerce. Plakton started to get involved in this matter with the assignment to improve Nike’s brand and product presence for Sprinter digital customers. The main challenge: to conceptualize and design a microsite reflecting both brands, which required to adopt a combination of key visuals.
Nike brand microsite
The core task was to create the Nike microsite as a key page within Sprinter website. Although there was a clear commercial objective that required a product orientation, the idea was to add value with different sections that would help communicate other actions such as campaigns, new launches or geolocalized activities. Moreover, the microsite was planned as a flexible page, allowing the managers to add or delete sections and change their order to be able to allocate several information throughout the year.
Implementation
Once the structure of the microsite was approved, we got in charge of the content maintenance for each month. This required taking into account Nike global campaigns and Sprinter priorities to decide all contents for the site and prepare the assets both from a visual and verbal perspective. And also use these materials to prepare the communication assets for the campaign that generated traffic to the site.
