The Onsider
A new visual and verbal expression for The Onsider that meets the sophistication of the experience that guests have in their long stay luxury residences
Background
The Onsider is a long term luxury rental service specialized in offering the perfect space for families and residents to find a home feeling and intimacy as well as common spaces such as private gym, rooftop terraces with pool and patios. The brand needed an updated look, to match the elegance and sophistication that their experience offers.
Concept
The Onsider is the canvas where designers and architects invest their passion and expertise, added to the main concept that the property has to make guests feel like they are in their “home away from home”.
Brand Expression
The curated hospitality service offered must be transmitted through the visual and verbal identity, added to capture the essence of each building while honoring the architecture, history and patterns of the city of Barcelona. We create a language with patterns inspired by the city, by combining all the elements we apply changes to the logo through simplicity and minimalism, providing harmony and coexistence with the rest of the brand.
Implementation
We find our inspiration for the brand implementation in the visual content displayed in newspapers and fashion magazines, complemented with lines and space limitations from the architecture, representing the new brand elements with a sophisticated style.
