Thingular
Branding and website for an agency specializing in beverage packaging and labeling
Background
Thingular is a branding agency specialized in packaging with a presence in Chile, Argentina and Spain but that operates in more than 25 countries. Following the internal decision to change their name to Thingular, they asked us for help in shaping their new visual identity and improving their digital presence.
Visual identity
We created a modern brand that captures the essence of the new name, Thingular. The logo, purely typographic, results from the union of two different fonts, a serif and a sans serif, which are modified to achieve a balanced and singular solution that emphasizes the union of two words in the brand name.
The visual system is based on graphic elements linked to beverage packaging, such as labels, container shapes, bottle necks, etc. A universe of shapes and colors that displays the brand identity in a fresh and dynamic way.
Implementation
One of the key pieces we have worked on is the website. We’ve completely changed its structure and design. Today’s website is a portal that shows its portfolio of projects, but also transmits the potential of the company, expressing the methodology, services and its values, in a very liquid navigation where the content is fluid.
