Vitamin Greens
An adventure on Mars with a positive impact on Earth that can revolutionize the vitamin and food industry through vitamin plants
Background
Vitamin Greens was born as a disruptive research project to help astronauts prepare and survive on Mars in 2030 while contributing to improving the concentration of people on Earth today.
To participate in NASA’s Deep Space Food Challenge, a competition organized by NASA to select the best food tech projects for the Mars mission, Vitamin Greens asked us for a branding project and the development of all the audiovisual material that would explain it.
Brand expression
The main objective of Vitamin Greens was to engage volunteers to test their system on Earth. With the aim of attracting a modern and conscious audience and generating this interest, we developed an informative corporate identity that was also fresh, youthful and with touches of activism and humor.
The brand expression plays with the contrast of bold colors and large fonts that go with the content and its images, and tells the story in a graphic novel format using vignettes and stickers.
Brand implementation
With the new brand elements we developed different communication pieces and a series of videos that explain the project in depth, an essential requirement for NASA.
