Natalis
A new brand for the Christmas event in Poble Espanyol that works as an umbrella to present five worlds full of magic
Background
Poble Espanyol evolved its Christmas event into 5 different magical worlds with more than 20 decorations and magical lighting to fill its streets with joy and provide an endearing experience to children and adults. To give a singular entity to the event, we were commissioned to create an umbrella brand as well as the sub-brands of the 5 worlds.
Brand expression
The brand was built with the number NATALIS, a simple neologism and very linked to the root of Christmas. With a fanciful aesthetic and Christmas colors and a familiar illustrative style, a visual system adaptable to different formats and needs was developed.
Worlds and sub-brands
To create the 5 worlds, 5 sub-brands were designed with specific numbers associated with the experience of each world and following the graphic style of the umbrella brand. Each world is associated with a different color and illustration to represent it.
Main illustration
The elements of the 5 worlds interact in an illustration that evokes the Christmas experience within the Poble Espanyol enclosure, with its walls, main square and Ávila gate. The illustration was the work of Ricard Jorge and is one of the main communication elements used in the offline campaign.
Communication and implementation
With these well-defined brand elements, the different communication elements were created to bring the project to life.
